Before starting any design work, I focus on deeply understanding the problem at hand. Through stakeholder interviews, user research, and data analysis. I uncover user needs, pain points, and opportunities. This research phase results in clear problem statements, user personas, and a defined direction for the project.
This is where creativity meets strategy, transforming insights into actionable concepts. I collaborate with the team to brainstorm solutions and user journeys maps for the best experience. By creating wireframes I define the structure, hierarchy, and key functionalities, laying the planning for the design process.
I design interfaces that are functional and visually captivating. By leveraging or developing design systems, I ensure consistency throughout the product. Prioritizing accessibility, I follow WCAG guidelines to create inclusive designs. Additionally, I refine details like typography, color schemes, and micro-interactions to elevate the overall user experience.
Effective collaboration with developers and stakeholders is essential for bringing designs to life. I provide comprehensive documentation, annotations, and style guides to support the development team and stay actively involved during the build phase. This ensures the final product is polished and functional.
Currently Based in: Barcelona, Spain
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Made with ❤︎︎ by myself. Copyright © 2025 Laura Díaz. All rights reserved.